about us
We are Fresco Flowers
Fresco Flowers is a leading player in the processing and supply of imported roses for the auction clocks at Royal FloraHolland flower auction. Fresco Flowers currently represents around twelve Kenyan rose growers. These growers send their entire rose production daily by air freight to our processing location in Aalsmeer.
Our mission is to reliably and consistently provide as many customers as possible with top-quality roses every day.
We oversee the entire process, from flight to sale
As soon as the roses arrive in the Netherlands from Kenya on a temperature-controlled flight, they are received by our freight agent and immediately transported to our location in Aalsmeer. A carefully planned and efficient production process ensures the daily processing of the roses. They are repackaged from transport boxes onto auction trolleys, making them ready for sale the next day.
Our quality team conducts continuous inspections to ensure that our products meet the highest quality standards. Additionally, temperature records are maintained during transport to guarantee freshness. In short, at Fresco Flowers, you can count on top quality every day!
Always with a clear working method
Fresco Flowers is known for its clear and consistent approach, with reliability, regularity, and quality at its core. Every day, the company delivers fresh flowers to the auction clocks of Royal FloraHolland Aalsmeer, supported by tight scheduling and careful logistics. Thanks to a steady and controlled supply chain, customers are assured of high-quality products, day in and day out!
Fresco Flowers works closely with its growers. Through short communication lines, we avoid surprises and always have full visibility into the situation, both inside the greenhouse and beyond. In this way, Fresco and its partnering growers remain stable and reliable partners.
At Fresco Flowers, we carefully check the flowers upon arrival for temperature and quality. During our processing, we conduct thorough checks on ripeness and quality deviations, with direct feedback to the growers. This not only ensures the freshness of the flowers but also contributes to the continuous improvement of the cultivation processes.
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Our roses from Kenya are carefully packed within an optimized processing system. We transform the flowers from boxes into auction buckets, ensuring they are fully ready for auction. As one of the first in the flower industry, we use recycled flower packaging, highlighting our commitment to sustainability.
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Fresco Flowers sells 100% of the flowers on behalf of the growers through the sales channels of Royal FloraHolland. The auction clock is our primary tool, and in addition, we offer a selection of our products through stock links and Floriday. Our daily presence with a complete assortment ensures consistency and reliability, helping us build a strong reputation with our customers.
We are Fresco Flowers, specialists in flower import since 2005.
Fresco Flowers was founded in 2005 and is a flower processing company based at the world's most renowned and largest flower auction, Royal FloraHolland Aalsmeer. This unique location serves as an excellent platform for the distribution and sale of flowers across Europe. It also provides direct access to the latest market information and trends in the international flower trade.
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